Who Holds the Power—You or Your Customer? In any transaction, power dynamics are at play. Picture a stubborn customer refusing to leave a...

This is the title of the song by the Manic Street Preachers, released in 1998. The meaning behind it could be whatever you want. There...

Clients have started to lose their way of understanding the 'perceptual process' of consumers. Relying on flooding the beginning of the...